Our Mission

MAD Events Podcast exists to be another trustworthy voice for the live event industry. In a world where hype and marketing noise dominate, we're committed to real conversations with real people doing real work.

We explore technological solutions (with a focus on AI), sustainability without the sermon, what clients actually want, crew culture, and the challenges of building events that matter.

This isn't a show for the big agencies with massive budgets, although we hope those of you in these companies will find value. It's mostly for independent contractors, freelancers, boutique shops, and anyone who's ever set up a stage at 4 AM or troubleshot a client crisis 10 minutes before doors open.

Our focus isn't to sell or hype. We're here to make a difference.

Your Host

Mark Bowling

Mark Bowling

Chief Shepherd, BlackSheep Productions

Mark Bowling is a husband, father, business owner, writer, and community leader. He began his professional career under the mentorship of corporate telecommunications giants Cam Lanier III, Bill Scott, Allen Smith, and many others who helped establish a professional foundation about leading a business and making a difference in the lives of others.

Mark is the Owner and Chief Shepherd at BlackSheep Productions, which exists to make a difference through the production of corporate events by serving well client partners and their key stakeholders, the BlackSheep family, the live events industry, and the world in which we live. BlackSheep Productions delivers value to a wide variety of organizations by managing, supporting, and strategizing events so their leaders can focus on the other crucial roles.

Learn more about BlackSheep Productions →

Who This Show Is For

Event producers who want to stay ahead of industry trends without wading through vendor pitches.

Freelancers and crew who care about craft and want to hear from peers doing the same work.

Clients and planners who want to understand what great event production really looks like.

Anyone building live experiences who believes events can — and should — make a difference.